John Chambers-Cisco's Driving Force
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Case Details:
Case Code : LDEN016
Case Length : 11 Pages
Period : 1991-2002
Pub Date : 2002
Teaching Note :Not Available
Organization : Cisco Systems Incorporated Industry : Computer Networking
Countries : USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Chambers'Stint at Cisco
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In January 1991, Chambers joined Cisco as Senior Vice-President, Worldwide Sales
and Operations. At this time, Cisco had an 85.5% market share in the routers
business.
The company's US operations accounted for 75% of its sales and 80% of
its profits in January 1991.
It was felt that the company's global operations
required more attention. Chambers was entrusted with the task of looking after
sales in Cisco's global operations.
His responsibilities included handling
Cisco's customer service & support, and marketing...
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The Initial Years - Focus on Customers
During the first couple of years at Cisco, Chambers revolutionized the way
sales and marketing was handled. He felt that the marketing and product
development departments must integrate their efforts in order to satisfy
customers...
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Transforming Cisco into an E-Company
In January 1995, Chambers was made the President and CEO of Cisco succeeding
John Morgridge, who had held the post for six years. Soon after becoming
CEO, Chambers laid down his vision of transforming Cisco into an e-company.
Chambers planned to automate Cisco's processes so as to offer more
convenience to customers. In August 1996, Cisco launched transactional
facilities like product configuration and online order placement. These
facilities were connected to Cisco's ERP systems. In the same year, Cisco
upgraded its network infrastructure to deal better with the increasing
number of transactions... |
The Human Resources Thrust
Chambers knew that human resources were the key
success factors for any company in the IT industry. He took several
measures to attract, recruit and retain talented employees in Cisco.
Chambers promoted an open work culture at the company...
Excerpts
Contd... >>
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